The Brooklyn New York politician, Eric Adams spreads his message in his community and the world about the negative image of sagging. Adam told the New York Daily News, "Children will be children. But as adults, we need to be on record and tell them they're doing something wrong." Adams' call for the end to the sagging trend comes on the heels of "American Idol" contestant Larry Platt's "Pants on the Ground" viral sensation in which he assailed people in song for wearing their pants too low. In his own video, Adams tells saggers, "You can raise your level of respect if you raise your pants.”
In addition, President Obama joined the fight against sagging. He made an adverse national appeal for young men to “pull up their pants” during a MTV program in November 2009. In support of the President's plea, community, business, education, and faith based leaders have launched the ‘No More Sagging' campaign led by bestselling author, activist and television talk show host JL King. The campaign encourages young men to dress with a positive purpose and relay favorable messaging through a classic public image.
To see if young urban Black males realized how they looked when sagging, King conducted a focus group of 10 young men ranging in age from 17 to 25 years old. Based on the discussion and survey results, most of the young men wore their pants below the waist because it was popular, trendy and it made them feel cool. According to them, sagging is a style and fashion statement. As a result of this focus group, being a father to two sons, a uncle to nephews and a mentor, King created the ‘No More Sagging' campaign to serve as a catalyst to change the fad.